Taking the total volume and the aggregate amount of the international cultural products in 2019-2020 as the object of investigation，this report focuses on the analysis of the problems and limitations of traditional paper-based cultural products，including books，periodicals and newspapers，as well as electronic cultural products with the medium of audio-visual and electronic products in international cultural trade activities，For example，The contents are mainly about traditional culture in surface，which need to be exploited deeply. The way of cultural communication is not comprehensive enough，and it is far away from the needs of the receivers. To enhance the international influence of Chinese culture，this report believes that it is necessary to vary the cultural content of the international dissemination of Chinese culture and increase various modes of communication，so that the international dissemination of Chinese culture breaks through the characteristics of that of Asia and gradually becomes diversified. At the same time，the international communication of Chinese culture should be effectively combined with the modernization process of contemporary China. It should promote the international dissemination of Chinese culture with the process of modernization，expand the international influence of Chinese culture in multi-directional interaction，and further promote Chinese culture to go out of Asia and go to the world.