2019~2020年中国文化传播取得了一系列重大成就,主要体现在四个方面。一是文化传播行业发挥了重要的“抗疫”作用。二是融媒体建设进入提速升级新阶段。三是我国影视行业通过了新冠肺炎疫情的严峻考验。四是网络视频平台发展成为多元化文化传播平台,政府部门加大了对网络视频行业乱象的治理力度,保障了网络视频行业的高质量发展。在取得成就的同时也存在一些亟待解决的问题:一是新媒体报道的质量难以得到保证;二是固守“院线首发”的发行方式不利于电影行业复苏;三是民众对古代题材的喜爱被忽视,对待古代题材电视剧不能搞“一刀切”。为此,应当采取如下改善措施:新媒体应该严格执行网上网下“一个标准、一把尺子、一条底线”的行业标准;电影从业者应正视和重视“网络发行”的新趋势,积极促成“院网融合”的电影新业态;电视从业者和管理部门应该明确是“内容”而非“题材”才是决定电视剧质量的核心要素。
<<From 2019 to 2020,a series of great achievements have been made in the communication of Chinese culture,which are mainly reflected in four aspects. First,the cultural communication industry has played an important role in fighting the epidemic. Second,the construction of financial media has entered a new stage of acceleration and upgrading. Third,the Chinese film and television industry has passed the severe test of the COVID-19 epidemic. Fourth,the online video platform has developed into a diversified cultural dissemination platform. Government departments have intensified the management of chaos in the online audio-visual industry,ensuring the high-quality development of the online audio-visual industry. However,there are still some urgent problems that need be solved. First,the quality of new media reports is varied and some cannot meet even the standard. Second,sticking the distribution mode of “first release in cinemas” is not conducive to the recovery of the film industry. Third,people’s love for ancient themes is ignored,and there is no “one size fits all” approach to ancient TV dramas. To this end,this report makes the following recommendations:New media should implement strictly the industry standard of “one standard,one ruler and one bottom line” both online and offline;film practitioners should face up to and pay attention to the new trend of “online distribution”,and actively promote the new mode of distribution of film industry:“cinema and internet integration”:TV practitioners and management departments should make it clear that “content” rather than “subject matter” is the core factor that determines the quality of TV series.
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