VIPKID是一家在线青少儿英语教育企业,成立于2013年,是一家具备大规模自主研发能力的在线教育科技公司。VIPKID采用纯北美优质外教一对一授课形式,通过互联网将中国小朋友与北美外教老师联结起来。课程教材与内容自主研发,参照美国共同核心州立教育标准(CCSS),结合中国教育特点定制学习体系。VIPKID人工智能技术在赋能学生、教师、业务三端应用上布局。成立8年来,VIPKID在多种家长满意度调查中排名第一,成为一对一英语赛道领跑者。本案例将从公司概况、纯北美外教特色、未来发展趋势三个维度对VIPKID进行分析介绍,并着重讨论了其采取纯北美外教模式教学的背景、师资特色以及面临的挑战。
<<VIPKID is an online youth English education company founded in 2013. It is an online education technology company with large-scale independent research and development capabilities. VIPKID adopts a one-to-one teaching format of pure North American high-quality foreign teachers,connecting Chinese children with North American foreign teachers through the Internet. The curriculum materials and content are independently developed,based on the Common Core State Education Standards (CCSS) of the United States,and customized learning systems based on the characteristics of Chinese education. VIPKID artificial intelligence technology empowers the application layout of students,teachers,and business. In the 8 years since its establishment,VIPKID has ranked first in various parent satisfaction surveys and has become a one-on-one English track leader. This case will analyze and introduce VIPKID from the three dimensions of company profile,pure North American foreign teacher characteristics,and future development trends,and focus on the background,teacher characteristics and challenges it faces in adopting the pure North American foreign teacher teaching model.
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