At present，the competition of education enterprises in our country is becoming more and more heated. In this paper，157 enterprises were ranked according to the Explicit Competitiveness Model，and the current status of brand competitiveness of education enterprises was sorted out. Based on this，a multidimensional analysis was conducted，and it is found that region，capital，subdivision of market，and online-operation ability of education enterprises are the key factors for the formation of brand competitiveness. Education enterprises should strengthen the Internet construction of brands on the basis of maintaining their own advantages.