本文以20个典型的不同专业领域的专家型微博意见领袖作为观察对象,对其发布的2808条微博内容进行量化统计分析,考察专家型微博意见领袖的社会责任履行情况。通过研究发现,专家型微博意见领袖的社会责任履行情况还有明显的提升空间,所选取的专家型微博意见领袖社会责任平均分值为2。4972分(平均得分率49。95%),不足总分的1/2。其中,专家型微博意见领袖在“信息生产A1”得分处于良好水平,但“价值引导A2”、“文化教育A3”以及“协调沟通A4”上的社会责任履行情况还有较大提升空间。
<<This study takes 20 typical professional microblog opinion leaders in different fields as the observation objects,makes a quantitative statistical analysis of 2808 microblog contents,and investigates the social responsibility performance of professional microblog opinion leaders. The study found that there is still room for improvement in the social responsibility performance of professional microblog opinion leaders. The average social responsibility score of the selected professional microblog opinion leaders is 2.4972(the average score rate is 49.95%),which is less than half of the total score. Among them,professional microblog opinion leaders scored well in “information production A1”,but there is still room for improvement in the performance of social responsibility in “value guidance A2”,“cultural education A3” and “coordination communication A4”.
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