作为一种新型的互动交流手段,弹幕孕育出了具有青年亚文化气质的弹幕社群。进入门槛的设置、传受角色的混合、独特的语言风格及“吐槽”文化使弹幕社群与其他网络社群区别开来。弹幕社群传播具有多重价值,不仅折射出个体的情感需要和价值诉求,而且对媒介内容生产、传统文化传承、主流意识形态传播产生了积极影响。但其发展过程中也出现了鬼畜视频“戏谑万物”、UGC“二传二创”内容不断触碰版权界限、不良弹幕文本扰乱舆论生态及语言环境、网络民粹主义聚集破坏力量等消极影响。对此,本文尝试以完善法律法规、建构疏堵结合的机制、建立自律组织以及普及媒介素养教育等治理策略来规范、促进弹幕社群持续健康发展。
<<As a new way of interaction and communication,barrage has given birth to the barrage communities with the characteristics of youth subculture. The barriers to entry,the mix of communicator and receivers,the unique language style and the culture of “teasing” distinguish the barrage communities from other online communities. The communication of barrage communities has multiple values,which not only reflects the emotional needs and value demands of individuals,but also has a profound impact on the production of media content,the inheritance of traditional culture and the dissemination of mainstream ideology. However,there are also some negative influences in its development:Guichu videos “mock everything”,UGC constantly touches the copyright boundary,inferior barrage text destroys the ecology of public opinion and language environment,Internet populism gathers destructive force. Given that,this paper tries to standardize and promote the sustainable and healthy development of the barrage communities by perfecting laws and regulations,constructing the mechanism of the combination of dredging and blocking,establishing self-regulatory organizations and popularizing media literacy education.
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