In this paper，20 public WeChat accounts of county-level financial media centers were selected as the research objects，and the social responsibility performance of county-level financial media centers during the COVID-19 epidemic was evaluated through the new media social responsibility evaluation index system. The analysis results showed that Pudong released the highest score，Beijing Haidian and Xiangfang released the second place，and the lowest three were Jinjiang release，Shihe today and DachengWuchang. The political attribute of the county financial media center makes each WeChat official account score full marks in the index of authenticity and content health. There was a small gap in the index of controlling infringement，behavior anomie and the publicity of the issue，while there was a large gap in the index of comprehensive，public recognition and public participation. Many county-level financial media centers have problems of insufficient originality and insufficient interaction with audiences in content production，resulting in the score of originality and platform response degree being 0. As an integrator of regional media and a key link of news and public opinion work，county-level financial media centers should do a good job in the production of original content，provide high-quality regional information content to meet the daily information needs of the local public，and at the same time improve the level of user interaction，maintain user relations，so as to continuously improve their overall development.