地方新闻网站作为党和国家的喉舌,发挥着信息传播和舆论引导的重要作用。从社会责任作为媒体立身之本的角度出发,在构建出的较为成熟的媒体社会责任考量指标体系的基础上,采取定性定量相结合的方式对地方新闻网站社会责任的履行进行评估考量。从分析结果可看出所选取的20家重点地方新闻样本网站对社会责任的履行总体概况良好,但是存在缺乏原创性、社会引导风尚不足、娱乐丰富度较低等问题,本文在提出问题的基础上探讨了推进地方新闻网站社会责任履行的有效建议。
<<Local news website is one of the network media with the highest page view rate among all the information media today. It is of great significance to study the social responsibility it bears. On the basis of empirical data,this paper uses qualitative and quantitative methods to construct an indicator system for the social responsibility of news websites,and carries out a comprehensive assessment of their social responsibility undertaking. The results show that the overall level of local news websites in the implementation of social responsibility is good,but there are still five problems,such as ineffective guidance of social trends,vulgar content information. This paper discusses the effective ways to improve the implementation of social responsibility of local news websites on this basis.
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