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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
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李培林
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    2020年重点网络综艺《乘风破浪的姐姐》案例分析

    摘要

    《乘风破浪的姐姐》作为2020年最受关注的综艺节目,在题材、模式、价值表达等层面上都具备创新和引领姿态,为本不确定的2020年综艺行业注入了强劲的发展势能。节目带动了一股“姐学”风潮,并成功助推芒果TV在平台层面的跃进。节目的成功离不开题材和模式表达上的创新,更与节目对社会心理和需求的准确洞察密不可分,是综艺节目现实性道路的又一次成功探索,这与湖南广电内容生产力的持续培养和打造密不可分。“她综艺”兴盛,与其身上所附着的文化和商业价值密切相关,而整个行业对女性题材的持续开掘需要保持在一个理性合理的边界之内。

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    Abstract

    As the most attentive variety show in 2020,Marching Women was introduced with the attitude of innovation and leadership on the level of theme,pattern,and value expression etc. and fed the strong potency of development into the industry of variety shows which used to be uncertain in 2020. The show led a fashion of “women imitation” which successfully launched the leap of Mango TV on the platform level. The success of this show attributes to the innovation on the theme and mode expression. It is also inseparable to the accurate insight of the show on the social psychology and demand. It indicates another success of exploration by the continuous cultivation and establishment of National Radio and Television Administration in Hunan on the road of reality for variety shows. The prosperity of “She Show” cannot be separated from the culture and commercial value attached on it,whereas the continuous development of the whole industry on the subject of women demands for a balance within the boundary of rationality.

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    作者简介
    罗姣姣:罗姣姣,北京体育大学新闻与传播学院讲师,研究方向为广播电视、视听内容生产与传播。
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