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    2020年中国综艺节目社会价值报告

    摘要

    观看综艺节目是当下人民群众,尤其是青年人喜闻乐见的娱乐形式。作为中国文艺事业的重要组成部分和表现形式,综艺节目不仅有为大众提供娱乐的价值,也承担着社会责任、体现着社会价值。2020年,综艺节目进入了相对理性的发展阶段。唱响主流声音,注重价值引领,越来越多的综艺节目聚焦社会话题、传递人文关怀,开始注重由主流价值观引导内容创作。一些综艺节目弘扬中华优秀传统文化,注重培养观众的娱乐审美情趣,表达积极的生活态度,用轻松愉悦的节目氛围抑制当下社会焦虑情绪的扩散。同时,热播综艺节目所蕴含的积极向上的精神也有助于青少年树立正确人生观、价值观、世界观。目前,学界和业界对于综艺节目的社会价值关注较少。为此,本文从综艺节目发展脉络与趋势出发,立足综艺节目发展实际,结合行业特点与专家意见,构建评价综艺节目社会价值的指标体系,综合运用多种分析方法,勾勒出一幅具有时代特征的综艺节目追求社会价值、体现社会担当的全景图,力图为综艺节目更好承担社会责任提供参考。

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    Abstract

    Variety show is a popular form of entertainment for people,especially young people. As an important part and form of expression of Chinese literature and art,variety show not only has the value of providing entertainment for the public but also bear social responsibility and embodies social value. In 2020,variety shows have entered a relatively rational stage of development. More and more variety shows focus on social topics,convey humanistic care,and begin to focus on content creation guided by mainstream values. Some variety shows carry forward the excellent traditional Chinese culture,pay attention to cultivate the audience’s entertainment aesthetic taste,express a positive attitude towards life,and restrain the spread of social anxiety with a relaxed and pleasant program atmosphere. At the same time,the positive temperament contained in the popular variety show also helps young people to establish a correct outlook on life,values,and the world. At present,academia and industry pay less attention to the social value of variety shows. Therefore,this article starts from the development context and trend of a variety show,basing on the actual development of variety show,combing with industry characteristics and expert opinions,we build an index system to evaluate the social value of variety show,and comprehensively use a variety of analysis methods to outline a panorama of the pursuit of social value and the embodiment of social responsibility of comprehensive show with the characteristics of the times to take social responsibility to provide a reference.

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    作者简介
    司若:司若,清华大学新闻与传播学院影视传播研究中心研究员、博士生导师,紫金文创研究院研究员,研究方向为影视传播、文旅产业。
    李丽玲:李丽玲,南开大学硕士,CC-Smart高级研究员,研究方向为影视传播、文化旅游。
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