This paper analyzes the market size of the China’s New Year movie market in 2020～2021. The first Chinese New Year period under the normalization of epidemic prevention and control witnessed the exuberant movie-going enthusiasm of audiences and the prosperity of domestic movies. During the New Year’s Day and Spring Festival holidays，the box office of Chinese films reached historical records，and domestic films such as “Hi Mom” and “A Little Red Flower” achieved a “double harvest” in terms of box office and reputation，showing the strong demand of audiences for excellent films with realistic themes that can trigger emotional resonance. The series of films represented by “Detective Tang Dynasty 3” has continued its successful trend and made useful exploration and attempts to build a series of film brands in China. Meanwhile，animation films，documentary films and other genres films also had many highlights. In addition，the online New Year’s Eve movie market has provided new imagination for the Chinese movie market. The prosperity of the Chinese New Year movie market is due to the “New Year in Place” factor，the outbreak of public emotional needs，and the support of new marketing methods. China’s film industry is in the recovery stage，and looking ahead，we should further promote the healthy development of China’s film market in terms of production and regulation.