Since 2014，China’s IP industry has experienced the chaos of blind development and investment in the film and television industry. The “IP fever” has begun to subside. The frenzy of looting and hoarding Internet Literature IP has disappeared and the chaos of blind development and investment has gradually reduced. China’s film and television IP industry has become more rational and transformed to high-quality development. This report studies the development characteristics of China’s IP industry，combs the situation of China’s IP market in 2020，grasps the future development trend of China’s film and television IP industry，and provides reference and inspiration for the sustainable development of China’s film and television IP industry.