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双循环
自2014年以来，中国影视IP产业在经历了娱乐圈盲目开发、投资等乱象行为后，“IP热”开始退烧，各种乱象减少，产业发展更趋理性，影视IP向高质量方向转型。本报告梳理了中国影视IP产业发展特征，并对2020年中国影视IP市场情况进行解析。中国影视IP产业的发展总体上经历了从“薄弱”到“繁荣”、从“单一产业链”到“多元衍生发展”的经验阶段，2020年网络文学IP用户增长快，开发潜力巨大；IP剧口碑回升，价值凸显；IP电影制作精良，风格多元。未来，IP的质量、储备量与成熟运营策略将成为影视企业的核心竞争力，影游联动能有效放大IP的商业价值，IP衍生将全方位为文旅产业赋能。
<<Since 2014，China’s IP industry has experienced the chaos of blind development and investment in the film and television industry. The “IP fever” has begun to subside. The frenzy of looting and hoarding Internet Literature IP has disappeared and the chaos of blind development and investment has gradually reduced. China’s film and television IP industry has become more rational and transformed to high-quality development. This report studies the development characteristics of China’s IP industry，combs the situation of China’s IP market in 2020，grasps the future development trend of China’s film and television IP industry，and provides reference and inspiration for the sustainable development of China’s film and television IP industry.
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