Despite the influence of COVID-19，the overall development of China’s variety show industry in 2020 maintains a positive trend. Both the number and quality of entertainment programs produced have been obviously improved. The empowerment of e-commerce and the rise of variety shows focusing on women have become highlights of the industry，but there still exist problems such as the limited spread of programs related with the youth subculture and the serious homogenization of entertainment programs. This report takes China’s variety show industry as the research object，summarizes its development in 2020，and carries out a case study of five successful entertainment programs，attempting to forecast the development trend of the industry in the future and provide some valuable references for companies and scholars.