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谢伏瞻
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李培林
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    2020年中国影视产业发展报告

    摘要

    2020年是中国影视产业发展历程中不平凡的一年。新冠肺炎疫情在全球范围内流行,全民居家隔离和保持社交距离给影视产业带来冲击,驱动了影视产业格局的重构和升级。历经影片撤档、影院停摆和市场休业,影视企业常态化亏损及投融资缩水,影视产业平稳调试并砥砺前行,推动了特殊背景下电影播映“院转网”的新实践,加速分众化、分圈化、分层化内容探索,国产影片首次占据全国票房前十。新主旋律影片继往开来的审美表达和现实主义题材文艺作品的内容厚度,加之合理的档期配置,形塑了受众的主流文化消费需求。电视剧作品在主题设置、社会价值、题材类型、创作尝试等方面,以全面建成小康社会和脱贫攻坚关键节点为核心,深度致敬新时代鸣响。“综N代”蓄力而行,垂类综艺强化挖掘,同母题节目衍生新变元素。常规类型的叙事策略和非常规路径的创作尝试延展了市场规模,优质头部剧集和综艺节目出新出圈。全行业共谋热点问题的解决之道和未来趋势的开放式前瞻,以不变信念应行业之变。

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    Abstract

    2020 is one of the most extraodinary year during the prosses of the China’s film and televesion industry,because of the COVID-19 pandimic,people must stay at their own home and keep social distance,which brings many impacts to the market,strongley promoting the reconstruction and renovation of the film and television industrial structure. The world’s cinemas had collectly undergone a long closure and the films cannot be released,the companies generally suffered losses and reduced investment and financing,the film and television industry adjusted steadily and moved forward. It promoted the new practice of online dissemination of movies in a special context,accelerating the exploration of content in terms of audience,circle and stratification,with domestic films occupying the top 10 of the global box office for the first time. The aesthetic expression of new mainstream films following the past and the depth of content of realistic works,together with a reasonable schedule,have shaped the audiences’ mainstream cultural demands. The series deeply following the theme of the times,such as the nation’s poverty alleviation and building all-around prosperous society. Variety show to strengthen the exploration,the same type of program derivation of new elements. Conventional types of narrative strategies and unconventional paths of creation attempts to extend the scale of the market,high-quality top series and variety shows emerging new circle. The whole industry seek the solution to topical issues,explore future development trends,and respond to changes in the industry with an unchanged faith.

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    作者简介
    司若:司若,清华大学新闻与传播学院影视传播研究中心研究员、博士生导师,紫金文创研究院研究员,研究方向为影视传播、文旅产业。
    宋欣欣:宋欣欣,中国传媒大学音乐学硕士,CC-Smart新传智库研究员,研究方向为影视传播、文化产业。
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