The ethnic diet culture is an important part of ethnic traditional culture. The investigation and study of it can help us understand the living habits，living environment，folk characteristics，national spirit and other aspects of a certain ethnic group. In the fast-paced life of modern society，people’s demand for spiritual culture is increasing. In the fast-food-style living environment，people need more and more different consumption to alleviate the pressure and brought by life. “Laokaili” sour soup fish is a dish with Miao characteristics. As an influential catering brand of Miao Nationality in Guizhou，“Laokaili” presents unique ways in its brand shaping，including regional display，store packaging，star promotion，and scenic design to fully display local culture and attract customers. The summary of the above methods can provide materials and experience summary for exploring the status quo of the development of the Miao nationality food culture branding.