2020年,突如其来的新冠肺炎疫情让中国体育产业颇受冲击。本报告全面分析2019~2020年中国体育产业发展的基本情况和主要问题,发现我国体育产业规模持续扩大,但整体规模仍偏小;产业结构持续向好,以服务业为主,但体育竞赛表演活动的总产出和增加值占比都较低,需进一步优化升级;产业布局规划加速,支持政策较多,但需统筹区域协调发展;产业主体不断壮大,但影响力需加强;政策环境、平台环境、金融环境等部分产业发展环境有所改进,但体育治理的社会体系亟须完善、体育产业人才较为匮乏、体育消费水平较低等。针对现阶段我国体育产业存在的主要问题,本报告从强化顶层设计、提高三大要素配置效率、引导产业结构优化升级、统筹协调区域产业布局、增强产业主体影响力、坚持产业创新驱动发展六个方面为推动我国体育产业高质量发展提出建议。
<<In 2020,a sudden outbreak of COVID-19 pandemic severely shocked China’s sports industry. This report comprehensively analyzes China’s sports industry from 2019 to 2020 and its major troubles. Turns out,sports industry scale continues to expand with the overall scale comparatively small;the industrial structure continues to improve,mainly in the service industry,but the total output and added value of sports performance activities are relatively low,which needs further optimization and upgrading;industrial layout is accelerated with more policy support and further regional coordinated development;sports enterprises continue to grow with their influence needs to be strengthened;policy,platform,financial support and other sectors’ development conditions have been improved but social system of sport governance needs to be improved,talents training is scarce,and the level of sports consumption is low. This report puts forward suggestions focusing on the following six aspects:top-level design,three main factors of production (land,labor and capital) allocation efficiency,optimization and upgrading of industrial structure,regional industrial layout coordination,sports enterprises’ influence,and innovation-driven development model.
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