政府公共传播是政府在信息社会建立公共关系的重要途径。作为健康扶贫政策的制定者与执行者,政府通过公共传播可以为健康扶贫攻坚行动营造良好的舆论氛围。本文从健康扶贫视角探究政府的公共传播,并对政府健康扶贫公共传播进行需求分析与策略分析,指出政府应该注意从宣传到传播,提高信息传播交互性;以非权力行政方式助推政府公信力提升;以政务新媒体的载体建设壮大政府传播矩阵,从这三方面提升健康扶贫公共传播能力。
<<Government public communication is an important way for the government to establish public relations in the information society. As the makers and executors of poverty relief effort through health,the government can create a good public opinion atmosphere for poverty relief effort through health through public communication. This paper explores the government public communication from the perspective of poverty relief effort through health,and conducts demand analysis and strategic analysis of government public communication in poverty relief effort through health. It points out that the government should pay attention to the promotion of information dissemination from propaganda to communication,and promote the increase of government credibility through non-power administration;Use the carrier construction of new government media to strengthen the government communication matrix and other three ways to improve the public communication capacity of poverty relief effort through health.
<<