2020年,中国有声书迎来快速发展:助力疫情防控,提升行业影响力;用户群体扩大,“听”成为一种生活方式;头部平台继续领跑,彰显马太效应;资本巨头密集入局,带来新的竞争活力;技术赋能产业生态,推动行业优化升级。随着行业不断深入探索内容、场景和赢利模式,市场边界不断拓展,增量空间进一步打开,行业2。0时代开启。
<<In 2020,China’s audio book markets have seen a rapid development. It helps to prevent and control the epidemic and increase industry influence. The user group has expanded,and “listening” has become a way of life. The head platform continues to lead the way,demonstrating the Matthew effect. Capital giants are successively entering the game,bringing new competitive vitality to the marketplace. Technology empowers the industrial ecology and promotes industry optimization and upgrading. With in-depth exploration of content,scenarios,and profit models,market boundaries have continued to be expanded,while incremental space has been further opened. Thus,the industry 2.0 era has begun.
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