In 2020，with the participation of some Internet giants，the competition of online audio platforms has become increasingly fierce. Among the users of online audio programs，the proportion of males surpassed that of females for the first time，and the users are becoming more mature，with higher qualities than the overall audio users. Users have a higher retention rate of smart devices such as smart speakers，and their use of various APPs，especially short videos and WeChat，is more prominent. They are more concentrated during peak listening hours，and their loyalty and tolerance are further improved. Most of the users’ interests for listening to various content have increased，and smart speaker users have a prominent listening index for education，parent-child and other vertical content. The penetration rate of the payment model is higher，and the proportion of paying users has increased significantly year-on-year. The layout of Internet giants，the popularity of smart devices and the growth of paying users will further expand the development space of online audio programs and accelerate the pace of development.