您好,欢迎来到皮书数据库!
热点推荐: 双循环
更多>> 课题组动态
更多>> 皮书作者
谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
    中国社会科学院国家高端智库首席专家,学部委员,学部主席团秘书长,研究员,博士生导师。先后毕业于中国人民大学、中国... 详情>>
李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    2020年中国语音直播发展研究报告

    摘要

    经历了疫情期间的宅经济和流量巨头平台的推广普及,2020年语音直播开始逐步摆脱仅在声音平台和直播平台发展的局限,并且在内容类型、主打市场等方面探索出更为清晰的目标。目前,在政策、市场、资本共同作用下,语音直播正朝着普及化、专业化、差异化的方向进一步发展。然而,众多语音直播平台在迅速崛起、跑马圈地的同时,也面临着优质主播资源稀缺、垂直化需求增加等问题。未来,随着语音直播对二级垂直市场的占领,以及融合化趋势的逐步推进,新一轮的直播生态整合即将开启。

    <<
    >>

    Abstract

    After experiencing the popularization of the indoorsy economy and the popularization of traffic giant platforms during the epidemic,in 2020,voice live broadcasting has gradually broken the restrictions of its development within sound platforms and live broadcasting platforms,and also sought out clearer goals in terms of content types and main markets. At present,under the combined effects of policies,markets,and capital,voice live broadcasting is moving further towards popularization,specialization,and differentiation. However,as many voice living broadcast platforms are rapidly emerging and enclosing the land,they are also facing challenges such as the scarcity of high-quality anchor resources and the increasing demand for verticalization. In the future,with the occupation of the secondary vertical market by voice live broadcast and the gradual advancement of the trend of integration,a new round of live broadcast ecological integration is about to begin.

    <<
    >>
    作者简介
    申启武:申启武,暨南大学新闻与传播学院教授、博士生导师,研究方向主要为广播理论与实务、网络与新媒体。
    李颖彦:李颖彦,暨南大学新闻与传播学院博士研究生,研究方向为新媒体传播与受众研究。
    <<
    >>
    相关报告