2020年,网络音频
In 2020,the online audio industry has entered a new competitive landscape. Internet giants Tencent,Byte Dance,and China Media Group entered the game. Audio has become an indispensable and important link in the communication chain. At the same time,each platform adopts different strategies to seize high-quality anchor resources and lay out content areas,leveraging on the full-scenario new ecology brought by new smart devices to vigorously expand the user scale and make great progress. However,in the case of continued revenue growth,due to high content and marketing costs,it is still facing a greater profitability dilemma. In addition,there are growing content compliance and regulatory risks. Meanwhile,it is necessary to continuously strengthen the research and development of smart new technologies to fully meet the content consumption needs of users in the full-scene ecosystem. Under the guidance of technology and with its focus on content,the online audio industry aims to consolidate the position and competitiveness of audio communication,expand the scale of users,and maintain sustainable development.
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