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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
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李培林
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    音频行业的发展核心仍然是内容生态建设——2020年中国网络音频发展概要

    摘要

    2020年,网络音频71652389行业进入了新的竞争格局,互联网巨头腾讯、字节跳动,以及中央广播电视总台均入局竞技,音频成为传播链中不可或缺的重要一环。与此同时,各平台采取不同策略抢占优质主播资源,布局内容领域;借力新智能设备带来的全场景新生态大力拓展用户规模,取得了长足进步。但是,在营收持续增长的情况下,由于内容与营销成本高企,仍然面临着较大的赢利困境。此外,还有不断增长的内容合规与监管风险。需要不断加强智能新技术研发,全面满足全场景生态下用户的内容消费需求,以技术引领,以内容为核心,巩固音频传播阵地与竞争力,拓展用户规模,保持持续发展。

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    Abstract

    In 2020,the online audio industry has entered a new competitive landscape. Internet giants Tencent,Byte Dance,and China Media Group entered the game. Audio has become an indispensable and important link in the communication chain. At the same time,each platform adopts different strategies to seize high-quality anchor resources and lay out content areas,leveraging on the full-scenario new ecology brought by new smart devices to vigorously expand the user scale and make great progress. However,in the case of continued revenue growth,due to high content and marketing costs,it is still facing a greater profitability dilemma. In addition,there are growing content compliance and regulatory risks. Meanwhile,it is necessary to continuously strengthen the research and development of smart new technologies to fully meet the content consumption needs of users in the full-scene ecosystem. Under the guidance of technology and with its focus on content,the online audio industry aims to consolidate the position and competitiveness of audio communication,expand the scale of users,and maintain sustainable development.

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    作者简介
    王海滨:王海滨,阿基米德传媒CEO/总编辑,主任编辑,上海韬奋奖获得者。
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