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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
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李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    2015~2021年疫情下中国网络音乐的创新转型

    摘要

    2020年,一场突如其来的新冠肺炎疫情打破了社会正常运转,也给中国网络音乐发展带来影响,疫情加速了音乐产业数字化转型。宏观环境方面,网络音乐政策持续利好,版权保护机制进一步完善,新兴技术驱动网络音乐创新,形成具有影响力和竞争力的音乐产业集群;音乐创作方面,疫情激发了全民音乐创作热情,纷纷创作抗疫歌曲和音乐,鼓舞和温暖所有人力同心,共同抗疫,音乐创作力量得到增强;市场运营方面,宅家生活使得网络流量爆发式增长,“云录制”“云直播”“云音乐节”提供线上音乐娱乐活动,以弥补线下经营的萧条,同时拓展了网络音乐的线上运营空间,出现音乐节目的新形态、新模式。人工智能等新技术应用为网络音乐的创新发展提供了条件,网络音乐用户规模持续扩大。

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    Abstract

    In 2020,a sudden epidemic broke the normal operation of society and also affected the development of online music in China. The epidemic accelerated the digital transformation of the music industry. In terms of the macro environment,the online music policy continues to be positive,the copyright protection mechanism is further improved,and emerging technologies promote online music innovation,forming an influential and competitive music industry cluster. In terms of music creation,the epidemic has aroused the enthusiasm for music creation of the whole people,who have created anti-epidemic songs and music,inspiring and warming everyone to work together to fight the epidemic together. As a result,the power of music creation has been strengthened. In terms of market operations,home life has caused an explosive growth in network traffic. “Cloud Recording”,“Cloud Live Broadcast”,and “Cloud Music Festival” provide online music entertainment activities to make up for the depression of offline operations,and at the same time expand the online music market. In the online operating space,new forms and models of music programs have emerged. The application of new technologies such as artificial intelligence provides conditions for the innovative development of online music,and the scale of online music users continues to expand.

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    作者简介
    童云:童云,安徽大学新闻传播学院副教授,硕士生导师,研究方向为传媒管理与广播电视。
    罗文悦:罗文悦,安徽大学新闻传播学院硕士研究生。
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