2020年,一场突如其来的新冠肺炎疫情打破了社会正常运转,也给中国网络音乐发展带来影响,疫情加速了音乐产业数字化转型。宏观环境方面,网络音乐政策持续利好,版权保护机制进一步完善,新兴技术驱动网络音乐创新,形成具有影响力和竞争力的音乐产业集群;音乐创作方面,疫情激发了全民音乐创作热情,纷纷创作抗疫歌曲和音乐,鼓舞和温暖所有人
In 2020,a sudden epidemic broke the normal operation of society and also affected the development of online music in China. The epidemic accelerated the digital transformation of the music industry. In terms of the macro environment,the online music policy continues to be positive,the copyright protection mechanism is further improved,and emerging technologies promote online music innovation,forming an influential and competitive music industry cluster. In terms of music creation,the epidemic has aroused the enthusiasm for music creation of the whole people,who have created anti-epidemic songs and music,inspiring and warming everyone to work together to fight the epidemic together. As a result,the power of music creation has been strengthened. In terms of market operations,home life has caused an explosive growth in network traffic. “Cloud Recording”,“Cloud Live Broadcast”,and “Cloud Music Festival” provide online music entertainment activities to make up for the depression of offline operations,and at the same time expand the online music market. In the online operating space,new forms and models of music programs have emerged. The application of new technologies such as artificial intelligence provides conditions for the innovative development of online music,and the scale of online music users continues to expand.
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