Under the impact of the mobile Internet，the listening habits of broadcast listeners are still very stable. Therefore，radio broadcasting still has a strong competitive advantage in scenarios such as in-vehicle，commuting，home，and exercising. The quality of the audience is still relatively prominent，mostly distinguished by male users of the post-70s and post-80s of middle and high education，middle and high income，and white-collar working-class. The car-mounted and smart terminals continue to boost the improvement of the audience’s quality. Listeners’ listening activity level and steadiness are still appreciable，the listening concentration in peak hours is relatively higher，and the listeners’ loyalty to frequencies and programs is further enhanced. The listening content is mainly localized containing traffic，news，and music as the main listening types and frequencies. The content consumption needs of different types of listeners and different listening scenarios show obvious differences. Audio content upgrades and refining arrangement are the basic strategies for radio stations to consolidate listener retention and increase listener “stickiness” and listening loyalty in the mobile Internet era.