The 2020 COVID-19 has had a drastic and long-term impact on the overall economic environment and consumers’ daily habits and life trajectories. On this basis，the business environment and operating conditions of the media have also changed accordingly. The epidemic has impacted the advertising and advertising revenue of the media，especially those of the traditional media. Both the advertising volume and advertising revenue have seen a significant decline. In the post-epidemic period，as economic life gradually returns to the right track，the advertising market has also shown a rebound trend. In the face of the impact and pressure brought by the epidemic，the exploration of innovative profit models and business models such as broadcasting，media，and live streaming has become more in-depth. It also brings new growth opportunities for the broadcasting media’s operations in the post-epidemic era.