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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
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李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    2020年中国广播市场发展概要

    摘要

    2020年,新冠肺炎疫情极大地改变了大家的生活作息习惯,但是全国广播电台坚守主流媒体的社会责任,加强抗疫宣传报道,取得了明显成效,媒体影响力逆势增强。2020年,车载收听的提升驱动了广播触达规模的增长,听众结构进一步优化,品质提升,省级电台竞争优势明显,占据半壁江山,交通、音乐、新闻类频率依然稳居主流类型频率行列,其中各地省级交通广播竞争力较强,收听集中度较高,在主要广播市场占据榜首。未来各广播电台在巩固以车载与居家为主的传统收听基础上,可通过大力强化网络收听影响力与融媒传播竞争力,巩固主流媒体地位,以继续在移动传播主战场担当主力军。

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    Abstract

    In 2020,the COVID-19 has greatly changed people’s daily life and living habits. However,the national broadcasting station adhered to the social responsibilities of mainstream media and reinforced anti-epidemic propaganda and correlative reporting,and achieved remarkable achievements with a vehemently increasing influence against the adverse situation. In 2020,the improvement of in-vehicle audio will stimulate the growth of radio reach,the audience structure will be further optimized,the quality will be improved,and provincial radio stations,taking half of the broadcasting marketplace,will continue to exert their unique competitive advantages. The frequencies of traffic,music,and news are still firmly in the ranks of mainstream frequencies. Among them,provincial-level traffic broadcasts are obviously more competitive,with a high rate of listening concentration,taking the top position in the main broadcast market. In the future,on the basis of consolidating traditional listening in vehicles and at home,radio stations can vigorously expand the influence of online listening and the competitiveness of media communication,and consolidate the status of mainstream media,so as to continue to be the main force in the main battlefield of mobile communication.

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    作者简介
    陈叶红:陈叶红,中科网联数据科技有限公司研究总监,中级统计师。
    张洋:张洋,中科网联数据科技有限公司高级数据经理。
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