Audio users，which account for 51.19% of the total population，constantly trend towards being younger，more educated，vigorous，and valued，whose catalytic behavior is becoming more Internet-based. As a traditional mainstream media，radio stations are still the mainstay of the audio media market. In particular，the in-vehicle mobile radio market has a unique market position and value in the entire audio media market. In the era of deep promotion of media integration，broadcasting media actively explores integrated development，creating an integrated communication matrix in the mode of “building ship+buying ship+borrowing ship”，and has initially formed the basic pattern of integrated communication of “traditional communication + network communication”.