At the beginning of 2020，the COVID-19 has swept across the country，bringing a huge impact on social production，but also creating new opportunities and new economic growth points for the development of the industry. The live-stream shopping with technology empowerment is booming，and major platforms have entered the game one after another. Likewise，traditional broadcasting，which is constantly seeking a way to break the game，is gaining momentum. This article analyzes the portraits of audio users in live-stream shopping in 2020，users’ preferences for live-stream platforms，and the characteristics of users’ live-stream purchasing behaviors in the attempt to fully understand audio users’ purchasing habits and behaviors，perceptions and attitudes towards live-stream shopping. Such portraits provide data support and reference analysis and suggestions for broadcast stations，audio live platforms，broadcast MCN agencies，Internet audio application platforms，etc.