2020年,面对新冠肺炎疫情突发的复杂环境,全国各级广播媒体整合资源,积极应对,在新型融合传播链的助推下,融合传播成效显著,向纵深发展,全媒体传播格局基本稳定。全国广播媒体中,中央级媒体作为标杆,引领融合传播,省级媒体积极发挥传播主力军作用,市级媒体中部分头部频率脱颖而出。作为传播核心的直播流节目在疫情期间影响力向聚合音频平台聚拢,整体表现稳定;在新媒体平台,广播媒体深入拓展短视频领域,渗透力进一步增强,广播主播打造KOL网红,涉足直播带货,为舆论引领与价值变现奠定基础。
<<In 2020,facing the complex environment of the sudden outbreak of the Coronavirus Disease,broadcast media at all levels across the country will integrate resources and actively respond to the challenges. With the help of the new converged communication chain,audio converged communication has achieved remarkable results. While the audio converged communication has developed in depth,the omni-media communication pattern goes basically stable. Among the national wide broadcast media,national-level media are the benchmarks that lead integrated communication,while provincial-level media actively play the role of the main force in media communication,and some of the head frequencies of municipal-level media stand out from the mass. During the epidemic,the influence of live streaming programs,which are the core of the communication,gathered to the convergent audio platform accompanied by a stable overall performance.. On the new media platform,broadcast media has further expanded the field of short video,and its penetration has been further enhanced. Broadcast anchors have created KOL influencers and set foot in live-stream shopping to lay the foundation for public opinion orientation and value realization..
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