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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
    中国社会科学院国家高端智库首席专家,学部委员,学部主席团秘书长,研究员,博士生导师。先后毕业于中国人民大学、中国... 详情>>
李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    2020年中国广播融媒体传播效果评估与应用场景分析

    摘要

    2020年,面对新冠肺炎疫情突发的复杂环境,全国各级广播媒体整合资源,积极应对,在新型融合传播链的助推下,融合传播成效显著,向纵深发展,全媒体传播格局基本稳定。全国广播媒体中,中央级媒体作为标杆,引领融合传播,省级媒体积极发挥传播主力军作用,市级媒体中部分头部频率脱颖而出。作为传播核心的直播流节目在疫情期间影响力向聚合音频平台聚拢,整体表现稳定;在新媒体平台,广播媒体深入拓展短视频领域,渗透力进一步增强,广播主播打造KOL网红,涉足直播带货,为舆论引领与价值变现奠定基础。

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    Abstract

    In 2020,facing the complex environment of the sudden outbreak of the Coronavirus Disease,broadcast media at all levels across the country will integrate resources and actively respond to the challenges. With the help of the new converged communication chain,audio converged communication has achieved remarkable results. While the audio converged communication has developed in depth,the omni-media communication pattern goes basically stable. Among the national wide broadcast media,national-level media are the benchmarks that lead integrated communication,while provincial-level media actively play the role of the main force in media communication,and some of the head frequencies of municipal-level media stand out from the mass. During the epidemic,the influence of live streaming programs,which are the core of the communication,gathered to the convergent audio platform accompanied by a stable overall performance.. On the new media platform,broadcast media has further expanded the field of short video,and its penetration has been further enhanced. Broadcast anchors have created KOL influencers and set foot in live-stream shopping to lay the foundation for public opinion orientation and value realization..

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    作者简介
    孙琳琳:孙琳琳,中科网联数据科技有限公司产品总监。
    赵海静:赵海静,中科网联数据科技有限公司融媒BU一部总经理。
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