2019年,“网红”一词的关注热度首次超过“明星”,成为全民关注焦点;目前,网红数量已超百万。媒体的持续曝光助长了网红传播热度,网红传播、网红经济等迅速崛起,未成年人成为网红、被父母或经纪公司塑造为网红、低龄人群中关注网红的人数也日益上升。未成年网红在未成年人隐私安全保护、未成年人价值观塑造等诸多方面都引发了较大的社会争议。本文在简要梳理我国未成年网红概况的基础上,例举当下影响力较大、具有典型性的未成年主播,从而探讨网红主播现象给未成年人带来的正负面影响以及针对未成年网红现象的引导方案。
<<In 2019,for the first time,the term wanghong(weblebrity) has become enormously popular,surpassing“star”.At present,the number of weblebrities has exceeded one million. Their continuous exposure by media has fueled their popularity. Their communication and business are rapidly rising. Minors have either become or been turned into celebrities by their parents or companies. There is also a growing number of people in the underage population who follow them. Minor weblebrities have triggered controversies,such as the protection of their privacy and safety,and the shaping of other minors’ values. In this paper,based on a brief overview of underage weblebrities in China,we look at some currently influential and typical underage presenters. We then discuss the positive and negative impacts they have on minors and provide policy recommendations.
<<