2020年,由于新冠肺炎疫情影响,人群聚集受到限制,打乱了原有的皮书出版节奏和发布节奏,对皮书品牌的传统传播路径造成了冲击。因此,皮书品牌在传播力的构建上需要在传统基础上分别从内外两个维度对宣传和发行两个方面进行拓展,打造传播新体系,以适应当前传媒生态环境的变革以及不同类型皮书受众的需求。未来,皮书品牌还应通过提高传播的深度、广度与精准度,妥善管理皮书的“内部客户”和“外部客户”,不断增强智库成果的传播能力和水平,助力中国特色新型智库的话语权建设。
<<In 2020,novel coronavirus pneumonia affected the crowd and restricted the crowd. The disruption of the original publishing rhythm and publishing rhythm of Pishu,and had a great impact on the traditional transmission path of the Pishu. Therefore,in the construction of communication power,Pishu needs to expand its publicity and distribution from the internal and external dimensions on the traditional basis,so as to create a new communication system to adapt to the change of the current media ecological environment and the needs of different types of readers. In the future,the PISHU should also improve the depth,breadth and accuracy of communication,properly manage the “internal customers” and “external customers”,continuously enhance the communication ability and level of think tank achievements,and help to build the discourse power of new-type think tanks with Chinese characteristics.
<<Keywords: | BrandCommunication SystemPishu |