As an important think tank platform，Pishu consists of a series of links in think tank product research and creation，publication，exchange of results，external promotion，release，and evaluation. As an effective communication channel to expand the influence of think tank results，media promotion is an important window for think tank results to the public，and plays an important role in the exchange，external promotion，release，and evaluation of think tank results. After more than 20 years of development，the Social Science Academic Press House has established an independent，complete and professional paper media promotion mechanism and a paper media influence monitoring system. This mechanism and system have been continuously developed and improved. It has become an important channel for external communication，promotion and release of Pishu，and has played an important role in expanding the influence of think tank results. By analyzing the evaluation results of media influence from 2016 to 2020，it can be concluded that the media influence of the paper has continued to increase in recent years，but there are still public media potentials that have not yet been fully tapped，self-media operations are weak，and Pishu has a single promotion method and results promotion resources have not yet formed issues such as synergy. In response to these problems，this article explores the potential of public media in depth，builds a variety of ways to promote the results of Pishu，strengthens the coordination and interaction of the entire paper operation process，further improves the construction of Pishu media influence evaluation system and implements differentiated management in four aspects. Put forward targeted suggestions，hoping to provide reference for improving the media influence of Pishu and expanding the influence of think tanks.