Based on the research background of media technology changes driven by new technologies such as 5G，blockchain，big data，and AI，this article deeply analyzes the publication status，topic distribution，frequency of hot words，and research network relationships of the 2020 cultural media paper report. Integrating the impact of public health incidents in early 2020 on the publication of the paper，the logic of policy changes，market competition，industrial transformation，and social governance will be analyzed throughout the report. Among the 33 cultural media papers，it was found that 3 were interrupted and republished，and 3 newly published papers further showed that the field of cultural media is still exploring and innovating. Through the word frequency analysis，social network analysis and visualization tools in the bibliometric method，the basic sample data is based on 1378 cultural media reports in 2020 and the key words of the sub-reports from 2010 to 2020. The focus is on public opinion research and virtual society. The topics of group communication，intelligent algorithm governance，and technology connecting rural revitalization are elaborated，and the trend of high-quality research and creation of cultural media papers during the “14th Five-year Plan” period is reflected in the following：first，technological strategic innovation to create cultural competitiveness；second，focusing on the construction of new liberal arts to form academic research results with Chinese characteristics；third，5G，blockchain，AI and other media technologies empower smart social governance research；fourth，international communication research perspectives in multiple digital media scenarios.