The impact of tourism is crucial for many national economies. For Italy，tourism is a fundamental sector，able to contribute over 230 billion U.S. dollars to 13% of the national GDP in 2019. By volume of people hosted，in 2019 Italy ranked fourth among the Member States of the EU. Italy has always been characterized by a high degree of tourism competitiveness，thanks to a favorable mix of factors，starting with its environmental and cultural resources. However，due to the crisis resulting from the COVID-19 pandemic，the tourism sector has contracted to the point that the negative impact for 2020 is estimated at-2.5 percentage points of GDP. Therefore，it is necessary to rethink the future of the tourism sector in Italy by making the most of the still unexpressed potential in addition to traditional sectors：MICE and medical tourism. To this end，targeted strategic policies are needed. In the initiatives implemented by government，we can identify some strategic lines outlined before COVID-19 and some priorities set following the pandemic，to reinforce the strengths，intervene on critical issues and relaunch tourism in Italy in the near future.