South Korea and China are located in the Asia-Pacific region and are geographically adjacent and have a long history of friendly exchanges at the social，cultural and economic levels. Under the background of China’s huge tourism demand and the revival of Korean Wave，this article tries to explore the influence of Korean culture and Korean TV programs on Chinese tourism to Korea. After consulting the literature and data related to this topic，the second part of this paper mainly introduces the export of Korean TV programs to China，including the total amount of exported TV programs，as well as the viewing situation of Korean TV programs in China. After understanding the viewing situation of imported Korean TV programs in China，this paper mainly analyzes the impact of Korean TV programs exported to China on Chinese audiences，and explores whether Korean TV programs exported to China will affect the willingness，motivation and route choice of Chinese viewers to travel to South Korea. In the third part，a questionnaire is designed to analyze the influence of Korean TV programs on China’s willingness to travel to South Korea. After analyzing the returned questionnaires，it is found that Korean TV programs will affect the willingness of Chinese citizens to travel to South Korea. Finally，in view of the above conclusions，this article puts forward constructive suggestions and countermeasures for the better and closer development of China’s film and television industry and tourism industry.