The mobile short video has played its own advantages and had a positive impact on the establishment of China’s image internationally. It has become a booster in the process of China’s foreign trade，but at the same time，there are problems such as low content value，lack of relevant binding regulations，irregular review mechanism，illegal dissemination，etc.，which require short video platforms to clarify their own responsibilities and strictly review video content；Industry associations formulate specific regulations with strong enforceability according to actual conditions；Relevant state departments carry out special legislation and encourage the production and dissemination of short videos reflecting the reality of Chinese enterprises；The regulatory authorities increase the training of professionals；Users of short videos conduct auxiliary supervision，and the role of short videos in external information dissemination can be better played through the linkage of all sides.