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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
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李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    2016~2021年“一带一路”背景下首都演艺品牌国际化策略研究

    摘要

    “一带一路”倡议的持续推进为首都演艺品牌的国际化之路提供了历史机遇,全球新冠肺炎疫情却对演艺行业造成极大冲击。本文基于对“一带一路”与首都演艺品牌国际化内涵及关系的梳理,系统分析“一带一路”背景下2020年首都演艺品牌国际化的时代特征及现实困境,并相应提出首都演艺品牌实现国际化的发展路径,包括增强文化自信,打造特色首都演艺品牌;推动演艺交流,搭建数字化国际传播平台;借助演艺外交,拓展多领域的对话合作。

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    Abstract

    The Belt and Road has brought opportunities for the internationalization of capital’s performing arts brands. However,COVID-19 has had a great impact on the performing arts industry. Based on the analysis of the connotations and relationship between B&R and the internationalization of capital’s performing arts brands,this paper systematically analyzes the characteristics and realistic straits of the internationalization of capital’s performing arts brands in the context of B&R in 2020. It also proposes the corresponding development methods of the internationalization of performing arts brands in Beijing:enhancing cultural self-confidence and building characteristic capital’s performing arts brands,promoting exchanges of performing arts and building digital international communication platforms,and using performing arts diplomacy to expand communication and cooperation in multiple fields.

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    作者简介
    宫月晴:宫月晴,广告学博士,北京第二外国语学院文化与传播学院新闻系副系主任、讲师,研究方向为国家形象建构、媒介融合传播等。
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