The cultural heritage of Beijing’s axis has rich cultural connotations. It is not only the embodiment of the traditional ideas of unity of heaven and man，the beauty of the golden mean，but also the essence of ancient architecture and city planning art，and also embodies the spirit of continuous development and innovation of the Chinese nation. In order to realize the creative transformation and innovative development of the cultural heritage resources of the central axis，we need to adhere to the systematic concept and systematically explore how to further explore，interpret and carry forward the historical and cultural connotation of Beijing central axis from the macro strategic height. The specific strategies are：promoting the development and upgrading of cultural and creative industries and products，strengthening the integration development of culture and tourism，Promote the integration of cultural heritage resources and public service system，deepen the combination of cultural heritage resources and cultural education industry，and strengthen the integration of cultural heritage resources with foreign cultural exchanges and cultural trade. On this basis，it forms the realistic path of creative transformation and innovative development of traditional cultural resources，and explores the implementation strategies for the urban development orientation of the construction of National Cultural Center.