In 2020，Beijing’s cultural industry is developing well，and the quality of content supply has improved significantly. Perfect policies and regulations promote the development of Beijing’s cultural trade. The construction of platforms，such as Tianzhu comprehensive bonded zone and digital economy platform，expands the cultural opening to the outside world. The development of Beijing’s cultural trade is also facing many opportunities and challenges. The outbreak of the epidemic has seriously damaged the international cultural trade，and the new technological advantages are continuously driven by innovation. Traditional cultural exchange activities encounter bottlenecks，and the advantages of global layout of urban diplomacy are prominent. Changes in international relations have led to changes in trade，and overseas investment has achieved remarkable results in deepening opening up. Faced with severe challenges，Beijing should seize the opportunity to build a foreign cultural trade mechanism and platform，strengthen intellectual property trading and consulting services，and cultivate an open and integrated international cultural market. Beijing should incubate diversified and inclusive city culture，and establish international city brand image，and stimulate multi industry horizontal linkage with “+ culture”. Beijing should also seize the development opportunity of digital trade，and encourage the development of emerging cultural fields and cultural markets，and innovate the development path of international cultural trade from the global perspective of strategic layout. We should make full use of Beijing’s service industry opening-up policy，fully release the advantages of the national cultural export base，and enhance the core competitiveness and international influence of the capital’s cultural innovation.