2021年,在新冠肺炎疫情防控进入常态化阶段的外部环境下,国际展会的举办面临严峻的形势和挑战。与此同时,疫情也加速了展会线上发展的探索与实践。国际大型会展活动线上举办为北京会展服务业的发展带来怎样的经验与启示?本文从国际大型会展及其线上发展模式入手,针对北京会展业的现状与问题,提出北京会展业高质量发展的对策与建议。
<<In 2021,the holding of international exhibitions is facing more severe situation and challenges. At the same time,COVID-19 has also accelerated the exploration and practice of online exhibition. What kind of experience and inspiration does the online holding of international large-scale convention and exhibition activities bring to the development of Beijing’s Convention and exhibition service industry?This paper starts from the international large-scale exhibition and its online development mode,and puts forward countermeasures and suggestions for the high-quality development of Beijing exhibition industry in view of the current situation and problems of Beijing exhibition industry.
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