十八大以来,中国演艺市场延续繁荣又逐步升级,其国际化发展也实现了极大提升。与此同时,当前演艺产业国际化发展依然主要依赖文化交流,但在现今市场主导的经济全球化背景下,演艺产品及服务供需不符导致观众不理解、难接受,资源配置效率低,收效甚微,局限性逐渐凸显,从而缺乏较强的国际竞争力。认知失调、传统国际化发展模式的局限、技术应用的滞后、新冠肺炎疫情的冲击,都促使我们对中国演艺产业国际化发展的有效路径重新进行思考。本报告首先就中国演艺产业国际化发展特征进行剖析,其次结合实际情况与数据分析,详细阐述当前中国演艺产业国际竞争力要素,进一步总结其面临的问题与挑战,从而有针对性地提出中国演艺产业国际化发展的现实策略,如加强战略部署、强化内容建设、激发市场活力、完善人才培养体系、打造线上服务平台等。
<<In the past 10 years,we have witnessed the continuous prosper and gradual upgrade of Chinese performing arts market. Its international development has also achieved a great increase in volume. The internationalization of performing arts,meanwhile,is still mainly depends on the cultural exchange. But under the current background of market-oriented globalization,performing arts products and services is showing more and more limitations with low efficiency in resource allocation and low profit which further leads to the lack of strong international competitiveness. Cognitive dissonance,the limitation of traditional internationalization development mode,the lag of technology application,and the impact of the epidemic have all prompted us to rethink the effective path of the internationalization development of performing arts industry. The characteristics of the current situation of Chinses performing arts market are first analyzed. Secondly,combining with the actual situation and data analysis,it elaborates the elements of the international competitiveness of Chinese performing arts industry,and further summarizes the problems and challenges it faces,so as to put forward realistic strategies for the internationalization of Chinese performing arts industry. Thus,methods of strengthening strategic deployment,improving content construction,stimulating market vitality,construction of talent training system,building online service platform and so on shall be applied.
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