2020 was a challenging year for the international cultural tourism service market. Under the impact of the COVID-19 pandemic，the international cultural tourism service trade was interrupted and the tourism industry worldwide suffered heavy losses. However，there is still a strong foundation to support the long-term trend of China’s cultural tourism service market. Under the condition of great achievements in epidemic prevention and control，China’s tourism market takes the lead in the world’s recovery and ushers in a good opportunity to overtake on the curve. However，in order to enhance the competitiveness of China’s international cultural tourism service trade，we must see that there are some problems in the supply of cultural tourism services，such as regional imbalance，single product form，imperfect public service system and so on. As the global tourism industry enters the period of recovery，transformation and development，China should focus on the long-term development of the cultural tourism service market and its trade，further promote the supply side adjustment and reform，so as to effectively enhance the competitiveness of China’s cultural tourism services.