2020年,中国游戏对外贸易收入在全球新冠肺炎疫情的影响下依然保持了增长趋势。本报告聚焦中国游戏文化对外贸易,从市场规模、用户画像、游戏厂商、游戏产品等方面描述了2020年全球游戏市场和中国游戏文化出口的现状,并以此为基础指出了中国游戏出口产品存在两个主要问题:一是游戏品类单一,难以满足海外玩家的多样化需求;二是游戏精品短缺,缺少高水平的旗舰产品,其根源在于国内的游戏素养较低,缺乏对海外游戏文化产业的深度理解。最后,本报告针对上述问题提出了可行性建议,包括推动游戏研究,为游戏对外贸易提供学术支持;发展游戏教育,为游戏对外贸易提供产业人才;促进产业创新,为游戏对外贸易进行产品升级,最终提升中国游戏文化产品在海外市场的核心竞争力。
<<In 2020,despite the influence of global pandemic,there’s been an increase on Chinese game revenue in overseas market. This article,focusing on Chinese overseas trade of video game culture,depicts global game market and Chinese game export in 2020 in perspectives of market revenue,user profiles,game companies and game products,by which offers an in-depth analysis on presenting two major challenges in current Chinese overseas game trade,that is,game products lacking diversity and high international competitiveness,and further attributes both challenges to lower game literacy. Finally,this report provides viable suggestions in the levels of game studies,game education and game product upgrading.
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