As an important part of China’s foreign trade，cultural trade plays an important role in China’s economic development，social progress and industrial structure adjustment. In the context of the normalization of epidemic prevention and control，in the face of increasingly severe international environment and world economic situation，China still made great achievements in foreign cultural trade in 2020. With the continuous increase in policy support，China’s foreign cultural trade has basically remained stable under the impact of the epidemic，foreign cultural trade import and export methods have shown a differentiated development trend，and the number of national cultural export key enterprises and key projects is also steadily increasing. But at the same time，China’s foreign cultural trade still has certain problems in the improvement of cultural trade-related legal systems，the construction of cultural brands，and the integration of technological innovation and cultural trade. To this end，this article proposes corresponding countermeasures and suggestions from improving the legal system，building cultural brands，promoting cultural and technological integration，and optimizing financial capital.