2019年初,中国和巴基斯坦同意将该年定为两国“工业、社会经济和农业合作年”,中巴商业往来更加密切,更多中巴工业园区也在加紧建设。首先,本文分析巴基斯坦主流英文媒体关于中国的报道,发现巴基斯坦媒体主要关注经济、中国与他国政治关系和综合类议题,报道基调以中性和正面为主,负面报道较少。然后,分析巴基斯坦政府官员接受中国主流媒体的采访,认为他们对中巴多领域的交往持积极态度。此外,对中巴互在使馆官网信息的分析也表明,使馆是中巴民间交往的重要平台。基于此,本文认为要加强中国在巴基斯坦的积极形象建设,需要从青年力量、文化交流、媒体合作、官方声音等方面适时发力。
<<At the beginning of 2019,China and Pakistan decided to designate the year as the “Cooperation Year of Industrial,Socio-economic and Agricultural”. Commercial exchanges between China and Pakistan is becoming closer,and more China-Pakistan industrial parks are being built. First of all,in this article,we analyzed China-related reports from Pakistani mainstream media on English and found that Pakistani media mainly focus on economics,political relations between China and other countries,and comprehensive agendas. The style of the reports is mainly neutral and positive,with few negative reports. Then,we analyzed the interviews of Pakistani government officials made by Chinese mainstream media,and found that Pakistani officials have a positive attitude towards the exchanges between China and Pakistan. In addition,the analysis of the information on the official websites of the Chinese and Pakistani embassies also shows that the embassy is an important platform for people-to-people exchanges. Based on this,the author believes that in order to promote China’s positive image in Pakistan,it is necessary to exert influence in terms of exerting youth power,enhancing cultural exchanges,promoting media cooperation,and listening to official voices.
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