游戏是一种高度综合的数字媒体艺术形态,也是一种新兴的媒体形式,游戏在文化形象传播中有不可替代的作用。本文首先主要通过计算机网络理论与游戏学架构,分析了游戏传播信息的独特能力;然后结合具体案例,分析近几年在海内外各个游戏平台上所呈现的中国文化历史形象;最后根据数据统计分析,验证了近两年借着中国游戏出海风潮,国产游戏在海外接受程度的变化,以及中国国家形象、中国文化传播的变化。基于此,本文认为,中国文化形象的传播可以着力于游戏平台,以温和稳定的方式对外输出,并且对未来中国游戏在文化形象传播上给出几点建议。
<<Games are a highly integrated and new form of digital media art. As a media,game play an irreplaceable role in communication. This article mainly analyzes the unique ability of games to disseminate information through computer network theory and ludology science architecture,and then combines specific case analysis to carry out research on the Chinese cultural and historical image presented on various game platforms in recent years. Finally,according to the data statistical analysis,it verified the changes in the overseas acceptance of Chinese games going overseas in the past two years,as well as the changes in China’s national image and Chinese cultural communication. Based on this,this article believes that the communication of Chinese cultural image should focus on using games as a platform to export culture in a gentle and stable method,and gives some suggestions on the cultural image dissemination of Chinese games in the future.
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