2020 is a year that has an important impact on the overseas image of Chinese enterprises. On the one hand，the global spread of the COVID-19 epidemic has brought multiple challenges to the international operation and image building of Chinese enterprises；relationship between China and the U.S are facing the most severe situation since the establishment of diplomatic relations，and the fields of exchanges and cooperation has been severely disrupted，which has also led to Chinese enterprises development facing greater international pressure. But on the other hand，in the adverse effects of the epidemic，Chinese enterprises have overcome multiple difficulties and showed “China power” and “China manner” in driving global economic growth and fighting the epidemic. This has also made the international community，especially the people along the “Belt and Road”，increasingly recognize China enterprises. Looking into the future，in the dual context of the profound changes in the international landscape and the important period of strategic opportunities for China domestic development，the image building of Chinese enterprises is facing new challenges. In the context of the epidemic which has not yet ended and the uncertainty of the international situation which has increased，Chinese enterprises should communicate the message of China enterprises’ development to the world by further strengthening communication with the world，intensifying public opinion analysis and judgment，increasing the communication of responsibility fulfillment practices，creating a composite communication matrix，and improving external discourse systems for enterprises.