城市的国际形象是一个城市综合实力和国际影响力的具体表现,也是国家整体形象的重要组成部分。本文共选取北京、上海、广州等国内15座主要城市为研究对象,基于互联网时代全媒体传播的发展背景,尝试建立中国城市国际传播影响力的评价指标体系并对研究对象进行评价。研究发现,当下中国城市国际传播实践呈现管理规范化、格局矩阵化、主体多元化等特点,但同时也出现了如“伪个性化”、“文化折扣”、难以突破一级传播壁垒等问题。建议城市在进行国际形象传播时应当提升议题设置能力,用大数据进行传播效果评估和风险监测,发动并整合民间力量,实现城市国际形象的整体化设计与传播,进一步扩大国际影响力。
<<The city image accurately reflects the comprehensive strength and international influence of a city. This report selects 15 domestic first-tier cities and new first-tier cities,such as Beijing,Shanghai,and Guangzhou,as the research objects and establishes a framework for the international communication influence index of these cities. The study found that the current international communication practice of Chinese cities presents characteristics such as matrix pattern,diversification of subjects,innovative ideas,popular discourse,standardized management. However,issues such as pseudo-individualization,cultural discounts,limitation to primary transmission have also emerged. It is recommended that cities can improve risk monitoring capabilities,make comprehensive use of non-governmental forces,realize the integrated design of the city’s image when conducting international image dissemination to further expand the influence of international communication.
<<Keywords: | City ImageInternational ImageCross-cultural CommunicationInternational Communication Influence |