The article uses text analysis method to study representative cultural cases of overseas mainstream social media platforms，and attempts to generalize the main paths that overseas people absorb Chinese cultural images from 2018 to 2019. In the article，author believes that although overseas people have an in-depth understanding of Chinese cultural elements，China’s cultural image has always been rooted in overseas people’s imagination of Chinese cultural elements，which shows the Orientalism tendency of the context of contemporary cultural. Based on this，it suggests that we can explore key IPs with cross-cultural communication potential，and guide non-governmental forces actively to build a multi-cultural communication system in order to realize the independent shaping of national cultural image.