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    2020年中国线上外卖行业发展报告

    摘要

    2020年在新冠肺炎疫情的影响下,整个餐饮行业经历了巨大的变革,很多餐馆也经历了一轮闭店潮,但是中国餐饮线上外卖用户达到4。56亿的规模,外卖营业收入达到8119。4亿,用户和营收规模都取得了巨大的增长。在疫情的冲击下,餐饮企业纷纷投入线上外卖经营的探索中,同时也花更多精力打造成品、半成品标准化生产线,上线“堂食+外卖+外带+零售”等多种销售的经营业态,开发“社区档口”“24小时营业餐厅”等多时段、多场景经营模式。

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    Abstract

    In 2020,due to the impact of COVID-19,the entire underwent industry underwent tremendous changes. Although there has been a huge blow,and many restaurants have experienced a wave of closures,the number of online takeout users in China has reached 456 million,and the business revenue of takeout has reached 811.94 billion yuan,thus the number of users and the amount of revenue have achieved a huge growth. Under the impact of COVID-19,catering enterprises also started to explore the online takeout business and spent more energy on the standardized production of finished and semi-finished products,launched multiple sales channels of “eat-in + takeout + takeaway + retail”,and explored multi-period and multi-scene business models such as “community stalls” and “24-hour restaurants”.

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    作者简介
    安神:安神,外卖头条、洪七公外卖课堂创始人,正新鸡排、华莱士、书亦烧仙草外卖顾问。
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