本报告建立在红餐品牌研究院大数据基础上,分析2020年中国餐饮品类与品牌的发展状况与趋势,结合新冠肺炎疫情对餐饮业的冲击,重点关注市场分级与扩张、热门品类、头部品牌、单品品类等热点话题,从多个视角、多个维度对餐饮品类和品牌进行深度剖析,得出中国餐饮业进入品牌力2。0时代的结论。
<<Based on the big data of brand research institute at canyin88.com,this report analyzes the development status and trend of Chinese catering categories and brands in 2020. Combined with the impact of COVID-19 on the catering industry,focusing on the hot topics such as market classification and expansion,hot categories,top brands,single item categories,etc.,it makes in-depth analysis of the catering categories and brands from multiple perspectives and dimensions,and draws the conclusion that China’s catering industry has entered the era of brand power 2.0.
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